Content Specialist

CS-XP-B-52231
Excellent package
Permanent
Full-Time
Reading ,
Reading

Reporting to:                 Executive Director, Global Marketing & Distribution

Location:                         Pangbourne, UK (with ability to support a hybrid work environment)

Employment Type:       Permanent, Full-Time

 

>  ABOUT US

XP Power is a global leader in providing essential power solutions to the Healthcare, Technology and Industrial markets. We are a fast-growing business, based in numerous locations across North America, Asia and Europe, and are listed as a FTSE 250 company on the London Stock Exchange. We are extremely proud and committed to our culture that values Customer Focus, Flexibility, Knowledge, Speed, and Integrity. We are looking for self-motivated professionals who thrive in dynamic environments. Joining our team means you will work in a high performing global company where employees collaborate and strive to make XP Power the first-choice power solutions provider delivering the ultimate experience for our customers and our people.

 

>  THE OPPORTUNITY

An exciting opportunity to work as part of a Global marketing team for a FTSE 250 company, creating and promoting high quality content across a variety of mediums including through our social media channels, emails and articles.

 

>  KEY RESPONSIBILITIES

  • Create a complete content marketing strategy in line with the company’s goals to connect XP Power with our chosen demographic
  • Carry out an audit of our existing content and communications to develop and implement a focused and effective plan
  • Combine writing your own and working with a trusted team of copywriting, copy editing and proof-reading consultants to create content for website copy, case studies, technical articles, social media, email marketing, blogging, product and educational video, award entry copy and internal communications
  • Ensure all content produced maintains an appropriate tone, adhering to the company’s style guide. When editing, check for errors in grammar, punctuation, and style
  • Demonstrate best practises and deliver on-brand, professional, exciting, credible content every time
  • Project manage all content related requirements by overseeing the research, planning, scheduling, creation, auditing and optimisation of all content to a deadline
  • Act as the conduit between our downstream marketing team, senior management and product managers, and the specialist team of consultants you manage
  • Proactively ensure the full bank of content is being promoted via our website, email and social channels by working with the digital marketing team
  • Work closely with the technical SEO team to create relevant engaging content
  • Manage all European translations to ensure customer proposition and local marketing is delivered accurately
  • Work with our marketing team to analyse how your content performs and decide how to adjust our content strategy accordingly

 

>  KEY QUALIFICATIONS & SKILLS

  • Minimum of 4 years’ experience of working as a B2B content specialist
  • Degree in English language or related subject
  • Qualification in marketing, communication or related field
  • Good knowledge of Microsoft Word and Excel and Website Content Management Systems
  • Ability to write and edit with speed and accuracy and have a strong knowledge of English grammar
  • Demonstrate marketing knowledge, including the use of current strategies to engage customers
  • Good understanding of design and layout and an eye for presenting text and imagery to engage the reader
  • Proven record of producing web content, such as landing pages, to communicate value
  • Experience with technical copywriting desirable but not essential
  • Ability to work with different content styles and adapt content to suit the situation in which it is being used, including translating technical copy into an easier-to-read format

 

>  KEY BEHAVIOURS

  • Efficient, organised, manage calendars and juggle deadlines to ensure work delivered on time
  • Strong attention to detail
  • Excellent communication and interpersonal skills
  • Ability to manage multiple freelance copywriters on a variety of projects in parallel

 

>  WHY WORK FOR US?

XP Power provides a safe and healthy working environment that is stimulating and collegiate, where employees are empowered to make a real difference. We place our people at the heart of everything we do. We understand that if we provide our people with the ultimate experience, they will provide the ultimate experience to our customers.

We also offer a comprehensive benefits package including:

  • Private Healthcare
  • Pension contributions up to 8%
  • 25 days annual leave (increasing by 1 day for every 5 years’ service to a maximum of 30 days)
  • Cycle to work scheme
  • Employee Assistance Programme
  • Life Assurance of 4 x annual salary
  • Volunteering day allowance of one day per year to participate in an environmental or community relations project

 

>  OUR PEOPLE – OUR POWER

XP Power is an equal opportunities employer. We are committed to creating an environment where people are valued, supported and nurtured to deliver their best. Operating globally, we celebrate the cultural differences that exist in the countries in which we do business. Being a truly diverse and inclusive community helps us grow our business through innovation; attracting and retaining talent to engage the people who buy our power solutions. We know that by cultivating the ultimate experience for all our people, they will deliver the same to our customers.